My journey into perfumes started in a small street in Paris in Le Marais. Waking down Rue des Francs Bourgeois, and its many perfume boutiques, I was drawn by the assault of a riot of smells, some fresh, some warm and sweet and some downright intense and alluring. Walking past Parisians going about their day, dressed in the effortless Parisian chic fashion, their perfumes lingering in the air long after they’ve walked past. I saw how the same perfume smelled different on me and completely different on someone else. The scientist in me, started thinking about pH balance of the skin, the complex chains of molecules building the perfume and the romantic in me pictured how the scent of a person plays such an important role in first impressions.

What inspired me to work on my own line of fragrances is my belief that everyone deserves the simplicity and the purity of fresh moments. My inspiration comes from the beauty of simplicity—fresh mornings, crisp air, and moments that make you feel alive. We believe that fragrance should amplify who you are, not mask it.